Meet the Artisans
If you weave through the alleys -- be it in Moradabad, Saharanpur, or Coimbatore-- you’ll find pockets of artisans tinkering away. Long before the industrial era of mechanization, and the fast-paced production lines we see today, artisans produced each piece by hand. The process took hours, if not days.
But that’s how they were taught by their forefathers. Trained as a young men and women, they continued the legacy of their ancestors, making beautiful pieces of art with what was locally available in abundance.
Mela Artisans was created to support the artisans of India. Why?
Their techniques are under threat in a modernizing world, which has opted for cheap, quick production over mindful but laborious designs.
Not only are the techniques under threat, but with it, the livelihoods of the artisans who deploy them. If they quit woodworking, glassblowing, embroidery, they have to resort to other forms of employment: driving a rickshaw, manual labor, cleaning services.
Hence, if their artform dies out, so does their paycheck. We don’t want either to happen.
India’s artisan sector is rich in history and heritage. From the brasswork of Moradabad to the bone inlay of Sambhal to the woodworking of Saharanpur, these are art forms that date back several hundred years (and in some circumstances, thousands of years). Throughout the nation, communities and tribes have embroidery, weaving, and stitching techniques that are uniquely theirs, carried over generation by generation by the women of the family.
Even the studios that orchestrate these artisans are family-run enterprises, handed down from one son to the next. They’re deeply entrenched in the communities and their forefathers were often artisans themselves, starting out with humble vision.
That’s why these pieces for your home are so much more than just another purchase: rather, they are items wrapped in stories, which transcend our lifetime.